Monday, July 07, 2014

The Legends London Maximum Hold Hair Gel + Giveaway

On 30 June I had an out of body experience - I visited The Legends barber shop in Holborn. If you haven’t seen how they knocked years off me with the best haircut ever (what the hell have you been doing?) you should as they also gave me a bag of goodies to give away. You can read about the out of body experience here

I have to confess I was cheeky and asked for a tub of The Legends London Maximum Hold Hair Gel for myself as I really liked the style my barber Darius had managed used it. 

In the shop Darius used just a tiny bit of the gel, explaining that it was unique in that you could achieve different styles depending on how, and how much you apply. It says that it is a no flaking formula (oh god, there really is nothing worse - especially in a black or dark blue suit) medium matte finish. 

The marketing blurb/instructions say:

‘Spike it up or slick it flat, get that wet look or keep it dry, Maximum hold hair gel gives maximum hold and frizz control without flaking for your every style.’

For my cut my hair had been dried and a little massaged into the shaft of the hair which resulted in a fantastic matte look.

The day after I tried applying to my hair while still damp which the blurb says should result in a wet look and guess what, it did, in fact the hold was solid once the gel had been absorbed and absorbed in my hair. Styling was a breeze with damp hair and while the gel does leave a sticky residue on the hands to wash off it has a reassuring crisp feel to the touch. 

When applied to damp hair I found myself checking throughout the day that it hadn’t flaked onto my suit jacket. I’m happy to report that there were no such signs all day. In fact, on examination the morning after applying there were still no flakes in my hair - result.

I really wanted to recreate the style that I had in the shop so applied to dry hair, styled and then dried it on a low setting so not to blow out the style. Styling wasn’t the easiest - I think more down to my ability rather than the product. After a few tries I managed to get close to the style I wanted and my hair had a great matte finish, in fact it looked and felt a little ‘fluffy’ as though it had more volume than usual rather than when I have sharp spikes.

The dry, matte style also didn’t result in any flakes being visible. It’s a big bug-bear of mine that most products do but this doesn’t.

Again, even when applied to dry hair it holds, and holds and holds. 24 hours after applying the style has remained rock solid and for a hair gel to can’t beat that. Even better, if you want to re-style while out and about you simply run a damp palm through your hair and hey presto you are ready to go again.

So, what can I say? This gel has a 1980’s retro feel to it. It looks great in neon pink and has that retro hair gel fragrance, an almost chemical aloe vera aroma that doesn‘t overpower aftershave.

At £8 for a 220ml tub of The Legends Maximum Hold Hair Gel this represents great value for money. Less than a pea sized amount is enough to style hair at about an inch in length which means that this will last month after month after month.

You can find stockists at their website here.


I have a 220ml tub of the gel, a smaller travel tub and some alum matchsticks to give away thanks to the lovely people at The Legends. To enter just click here and fill out the rafflecopter entries.

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